On January 30, 2014, JDSU announced the substantial acquisition of all Trendium, Inc. assets and talent.
More information regarding the JDSU Customer Experience Assurance portfolio can be found here.

who we are and our mission

Our Mission is to enable Communications Service Providers to innovate, differentiate, and increase customer satisfaction, by providing the most transformational, cost-effective, scalable, and truly customer-oriented solutions and real-time intelligence for fixed and mobile broadband networks and services.

Driven by the ambition to help improve everyone’s experience with broadband communications services.

Trendium is a private company founded in 1998 with the goal of helping providers of communications services improve the way they manage and assure service performance so that they can deliver and guarantee high satisfaction to their end users. Today, many end users of communications services around the world benefit from Trendium’s solutions that are in use by their network and service providers. Trendium’s core technology has been used for over ten years and has proven to scale in the largest network in North America.

Leveraging on the competences and technologies developed since its founding, driven by the radically-changing market landscape, and through the development of high-speed, cost-efficient traffic analysis technology and smart device applications, Trendium’s passionate team has recently set out to change the way Customer Experience Assurance & Asset Monetization is done on 3G, 4G/LTE, WiFi and Fixed Broadband networks. At Trendium, we believe our lives depend increasingly on our ability to smoothly access broadband services wherever and whenever we need them, which can improve all areas of personal and professional life. We also believe that in order for Providers and Users of Communications Services, Platforms, and Applications to truly benefit from high-speed fixed and mobile broadband technologies, they all deserve, and need to achieve and be committed to a better experience with service performance.

 

breaking news

  • 2013 MEDIA ARTICLES

    Read about Trendium and their Real-Time Intelligence portfolio in the news.

    Global Telecoms Business - July/August 2013 – Read Global Telecom Business' interview with Trendium President & CEO, Dr. Sameh Yamany, about how you can find the best coverage at your exact location, and how CSP's can get real-time visibility into the customer experience. Click to read.

    VanillaPlus - June 2013 – Read Trendium's thought leadership piece on Real-Time context awareness for policy effectiveness, written by Edoardo Rizzi, VP of Trendium. Click to read. Also, don't forget to check out the VanillaPlus PolicyReport.

    Global Telecoms Business - May/June 2013 – Read Trendium's thought leadership piece on on how 4G/LTE operators 'face a huge storm' unless they are able to react in seconds to changing network conditions. Click to read.

    VanillaPlus - April/May 2013 – Read Trendium's thought leadership piece on Real-Time Intelligence and how to manage the effects of Big Data, written by Edoardo Rizzi, VP of Trendium. Click to read. Also, don't forget to check out the VanillaPlus Big Data Report.

    Mobile World Live - March 01, 2013 – See what Trendium experienced at the MWC 2013 in Barcelona. See the highlights video of the conference and much more in this Mobile World Congress - Official review edition.

    RCRWireless - February 26, 2013 – In the article, MWC 2013: Getting a handle on network intelligence, RCRWireless writer, Kelly Hill, covers the Mobile World Congress platform and discusses the challenges that network operators are facing in terms of finding "smarter ways to manage and optimize their networks…" Hill also highlights that Trendium has come up with a solution to solve those challenges by providing operators with an “unprecedented ability to identify, isolate, and resolve the network and service performance issues that have the biggest impact on the real customer experience” in less time and at less cost. Click the link above to read more about what RCRWireless says about Trendium.

    TMCnet.com - February 26, 2013 – In the Trendium to Present at Mobile World Congress 2013 article, TMCnet.com contributor, Meenakshi Shankar, compiles key feature articles for the 2013 Mobile World Congress. In the article, Shankar describes the depth in which Trendium has set out "to change the way CEA is done on 3G, 4G/LTE, Wi-Fi and Fixed Broadband networks." Click the link above to read more.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • June 3, 2013

    Former Tektronix Communications Sales Leader for Key Accounts joins Trendium to run the North America Sales Organization and drive Trendium’s expansion in the region

    James Bean brings extensive experience and sales leadership working with the major carriers in North America.

    Boulder, Colorado - June 3, 2013 – Trendium, a provider of Real-Time Intelligence for Customer Experience Assurance and Asset Monetization of fixed and mobile broadband communications networks and services, today announced that James Bean has recently joined the company as Director of Sales for North America. Trendium is committed to enabling service providers to dramatically reduce operations and network monitoring costs, increase productivity and asset leverage, and become overall more customer focused. The Trendium portfolio is powered by ServicePATH®, a real-time, carrier-grade collection, mediation, correlation, and policy & alarm management platform that has been deployed for many years and has proven to scale in the largest network in North America and to successfully integrate north-bound and south-bound with key B/OSS systems.

    “Service providers in North America have achieved significant 4G/LTE market penetration and have been experiencing tremendous growth in terms of mobile broadband traffic for several years now,” stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. “However, that growth has not come without pain. The leading service providers have in fact been exposed to the real challenges brought on by 4G/LTE, a reality that has also been exacerbated by the need to increase operational efficiency and customer satisfaction. These service providers are quickly realizing that the traditional operations and assurance approach and monitoring solutions are not suitable anymore. First, assurance and monitoring systems are expected to deliver an order of magnitude cost improvement for 4G/LTE compared to 3G, same as what is typical for the network infrastructure. Second, there is a strong need in 4G/LTE to gain real-time RAN and device visibility and to develop a true end-to-end, real-time, integrated view of network and service performance from a customer perspective. Finally, the need to be able to leverage on any and all existing systems and data sources already deployed and available has become a true necessity. James has an intimate understanding of this reality and has long-term relationships and experience with major US carriers. He also has over two decades of business development and sales leadership experience working with industry leading test & measurement and assurance organizations servicing Tier 1 carriers in North America. We believe that this, combined with Trendium’s long-term presence on the US market and our unique and innovative value proposition, is a solid foundation on which we can expand.”

    The Trendium solution for 4G/LTE Assurance & Analytics, powered by ServicePATH®, consists of ViewPORT™ and the Network Access Agents (NAA®). ViewPORT™ is a cloud-based portal that delivers the most intuitive, logical, flexible and fastest workflow. The NAA® family enables collection, in a flexible and cost-effective manner, from any data source along the end-to-end service path, such as traffic, infrastructure, device, and customer.

    “I’m excited to join Trendium and help expand the company’s presence in North America, and I am truly impressed by how service providers are responding to Trendium’s game-changing value proposition and solutions,” stated James Bean. “Trendium delivers real-time, end-to-end visibility and provides operations personnel with an unprecedented ability to do effective fault domain isolation and triage, focus on the issues that have the biggest impact, and resolve problems faster. Trendium is therefore well positioned to capitalize on the solid reputation for product quality and customer support developed over the years, in order to expand its presence with the large carriers in North America.”

    To learn more about Trendium visit: www.trendium.com.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • April 30, 2013

    Trendium introduces unmatched real-time visibility for customer experience assurance and asset monetization of Fixed Broadband and WiFi HotSpots

    The solution delivers real-time intelligence and a powerful, integrated view across access technologies, at a fraction of the price and footprint of traditional solutions.

    Boulder, Colorado - April 30, 2013 – Trendium, a provider of Real-Time Intelligence for Customer Experience Assurance and Asset Monetization of fixed and mobile broadband communications networks and services, today announced ViewPORT™ for Fixed Broadband & WiFi Hotspot networks and services. The solution is powered by ServicePATH®, a real-time, carrier-grade collection, mediation, correlation, and policy & alarm management platform that has been deployed for many years and has proven to scale in the largest network in North America. Trendium will demonstrate the new solution at the upcoming TM Forum Management World in Nice, Booth 70.

    “Fixed-mobile convergence has been a trend for several years now,” stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. “However, it has been over the last 12-18 months that this trend has gone from being mainly a matter of consolidation in the core network and in the B/OSS back-end to becoming a meaningful way to gain competitive advantage through and boost efficiency in the access network. The key enabler in this new game is WiFi. While the technology is not new, it is its simplicity, cost-efficiency, and ubiquity, as well as its past and present evolution, that have made it suitable to address a new set of challenges and opportunities faced by telecom and cable service providers. WiFi enables mobile service providers to offload the 3G and 4G/LTE access networks in order to free up expensive spectrum. For fixed-only service providers, and for cable service providers, WiFi Hotspots are both a means to create new wholesale services as well as a way to potentially reverse the fixed-mobile substitution trend, which enables them to ‘follow’ their fixed subscribers away from home. No matter how WiFi will be used, it will introduce a new set of challenges that service providers need to be prepared for if they want to fully monetize the investment and assure the experience of the customers.”

    Trendium’s ViewPORT™ for Fixed Broadband & WiFi Hotspots is part of a broader portfolio of solutions for customer experience assurance and asset monetization and can work in conjunction with ViewPORT™ for 3G and 4G/LTE. The solution consists of a cloud-based portal that provides access to a set of assurance and analytics dashboards and KPIs and delivers the most intuitive, logical, flexible and fastest workflow. In addition, the solution includes real-time intelligence feeds that can be made available to relevant network management entities and functions. A key aspect of this solution is its ability, through Trendium’s NAA® family, to collect network, service, and customer data from the end device, any piece of network infrastructure or EMS, or directly from the traffic, as well as to integrate with back-end provisioning and inventory systems.

    “As service providers broaden their use of WiFi Hotspots, they will face new challenges in the access network and in the back-end,” stated Dr. Yamany. “First of all, such use must be transparent to their customers, which requires that any handover between WiFi and another technology be smooth and seamless. Also, the more complex configuration and management of resources, traffic policies, rights of access, and differentiated services make real-time visibility a must. Our solution delivers real-time intelligence and a powerful, integrated view across access technologies, all of which come at a price point that provides deep visibility all the way to the very edge.”

    To request a meeting at TM Forum, visit www.trendium.com or contact us at media@trendium.com.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • April 4, 2013

    Trendium to show live demo of the Future of Customer Experience Assurance and Analytics, at TMForum’s Management World Nice, May 13-16, 2013, Booth 70

    See a live demo of our 1U rack-mount 4G/LTE probe with port speeds of 1GE to 100GE processing traffic at line rate, which is 30x the number of packets per second of existing solutions!

    Boulder, Colorado - April 4, 2013 – Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, announces that they will have their brand new Customer Experience Assurance solution for 4G/LTE Mobile Broadband on display, both hardware and software, and will give a presentation and live demo of the system in May at the TMForum’s 2013 Management World, in Nice, France.

    Trendium’s solutions provide CSPs with an unprecedented ability to identify, isolate, and resolve the network and service performance issues that have the biggest impact on the real customer experience, and allows them to do so in a fraction of the time (minutes instead of days), and with a fraction of the personnel, Total Cost of Ownership (TCO), and equipment footprint.

    The solutions also enable CSPs to monetize their customer, service, and network assets in a much more cost effective, flexible, integrated way, so that at every point in time, as the technology evolves along its lifecycle and as the CSP personnel becomes more and more knowledgeable about the monetization opportunities, the right analytics and insights can be quickly made available that offer the biggest opportunity potential, in monetary and non-monetary terms, to the CSP, and allow them to seize the monetization opportunity, which in the coming future is more and more short lived.

    Trendium is also announcing a special offer for Management World attendees! At the show, attendees can sign up to do a field trial of the solution and receive the 4G/LTE head-to-end field trial package, which includes hardware, software, and professional services, at a minimal price.

    Act now! Contact Trendium via email at media@trendium.com or through the 'Get in Touch' tab to schedule your personalized demo at TMForum’s Management World Nice, May 13-16, 2013, Booth 70. Appointments are limited, so please make contact now.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • February 26, 2013

    Trendium presents a new paradigm in Customer Experience Management (CEM) and Customer Experience Assurance (CEA) for 4G/LTE at Mobile World Congress (MWC) 2013.

    A new, innovative, culturally-disruptive solution finally empowers Communications Service Providers (CSPs) to gain all the visibility and insights they need, while drastically reducing the cost of monitoring the network for the purpose of customer care, operations, planning and marketing.

    Barcelona, Spain – February 26, 2013Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that they are exhibiting their entire new portfolio, at Mobile World Congress (MWC) 2013, that has been purposely designed for 4G/LTE applications to deliver a 10x improvement over current solutions. .

    “Service providers that migrate to 4G/LTE face a new reality. The CSP industry is at an inflection point. Traditional and current solutions and concepts for CEM and Customer Experience Assurance are obsolete,” stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. “For service providers, the transition to 4G/LTE and true high-speed mobile broadband is like the transition from analog to digital. It’s exciting, promising, revolutionizing, but rich with unknowns. One thing is for sure. The challenges it brings about from the standpoint of operations, customer care, planning, and marketing are not a ‘bigger’ version of those faced with 3G but rather a completely different set. This also happens at a time when the industry faces growing costs and shrinking profits, and service providers are rethinking what they do and how they do it. It is less about protocol troubleshooting, interoperability, and stitching together all the messages in a session end-to-end. It is more about sizing and configuration of network resources, management of user contexts, and balance of activities across the entire network. We are talking about a connection-less technology. This is a true IP world!”

    Trendium will demonstrate their solutions for 4G/LTE Mobile Broadband Assurance and 4G/LTE RAN & Backhaul Assurance. The solutions consist of ViewPORT™ and the Network Access Agents (NAA®) family, all of which is on display. ViewPORT™ is the most intuitive and flexible cloud-based Assurance & Analytics portal powered by ServicePATH®, a carrier-grade collection and mediation platform that has been deployed for many years and has proven to scale in the largest network in North America. The NAA® family features the most cost-effective hardware probes for LTE, including a very compact RAN probe for S1 and X2 monitoring, the most versatile software data collectors, and a unique smart device application, namely Peg™, that collects real customer experience, device information, and network performance data.

    “Those who stop by our booth at MWC 2013 will see the future,” continued Dr. Yamany. “Service providers are starting to realize that if they keep doing what they have been doing they cannot expect different results. Asking the same questions, even to the experts, will only get them the same answers. There are new questions and they need new answers. This is why we brought Trendium to MWC 2013 and to the industry."

    People not attending the show can request a meeting by contacting us via email at media@trendium.com or through our website at www.trendium.com.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • February 20, 2013

    Trendium presents the most cost-effective, integrated 4G/LTE RAN & Backhaul Assurance solution, at MWC 2013 in Barcelona, that uniquely and natively integrates data from traffic, infrastructure, end device, and end user.

    The solution provides service providers with the real-time, comprehensive visibility they need into the most complex and critical part of the LTE network and enables them to identify and solve the biggest customer-impacting problems fast and from one single assurance system.

    Boulder, CO – February 20, 2013Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that it will present its new assurance solution for 4G/LTE RAN & Backhaul at the MWC 2013 in Barcelona. The system, both hardware and software, will be on display at the Trendium booth in Hall 5, 5G12. Communications Service Providers (CSPs), media, and editors will be able to "see", "touch", and "experience" a new paradigm in 4G/LTE RAN & Backhaul Assurance.

    "CSPs around the world are quickly migrating to 4G/LTE in order to cope with and capitalize on the exponential growth of mobile broadband traffic and the broad penetration of smart devices and applications," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "4G/LTE is a new, unexplored frontier. CSPs will face a new reality and a very different technical challenge. 4G/LTE has a flat, IP-based network architecture all the way to the eNB and features much more sophisticated and complex resource management, a newly-introduced, data-driven user context management approach, and critical routing and resource allocation decisions made at the very end of the network in the radio access. All of this creates a strong need for real-time visibility in the RAN and the Backhaul, combined with the ability to "see" an integrated view of network performance in that area based on data taken from network interfaces, network elements, end devices, and also the end user."

    Trendium’s new solution for 4G/LTE RAN & Backhaul Assurance is part of the 4G/LTE Customer Experience Assurance & Analytics Portfolio, all of which will be on display at the MWC. The RAN & Backhaul Assurance solution consists of ViewPORT™, a cloud-based Applications & Analytics portal, and a set of 4G/LTE-specific Network Access Agents (NAA®), which include a very compact and cost-effective RAN probe. The NAA®s are capable of collecting data from S1 and X2 interfaces as well as directly from eNB, MME and SGW or their Element Management Systems (EMS). In addition, the NAA® family includes a smart device application, namely Peg™, that enables the collection of information directly through the end device, such as device type and operating system, downlink broadband data speed and delay, as well as an experience rating provided directly by the end user. Peg™ is available in the app stores and can also be white labeled for service providers that want to provide it to their VIP customers.

    "Trendium brings the future of 4G/LTE Assurance to MWC 2013," stated Dr. Yamany. "Visitors will be able to see our deployment of Peg™ in the city of Barcelona, which features a live customer experience map, namely PegMap™, for each of the top three service providers in the city. We will also have the entire NAA® family of probes, including the new RAN probe, in display and will give a live demonstration of ViewPORT™ for 4G/LTE RAN and Backhaul Assurance. At the show, the first ten service providers that sign up to do a field trial of our solution will receive our 4G/LTE RAN field trial package, which includes hardware, software, and professional services, at a minimal price."

    Act now! Contact us via email at media@trendium.com or through our website to schedule your personalized demo at the MWC in Barcelona, Hall 5, Booth 5G12. But hurry up, our schedule is filling up quickly!

    To learn more about Trendium, ViewPORT™, and the NAA® family, visit: www.trendium.com or contact your sales representative.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • February 12, 2013

    Trendium will give a live demo, at MWC 2013 in Barcelona, of what prospective customers call a "radically innovative", "well-thought-out", "mind-shifting", "culture-changing" solution for Customer Experience Assurance (CEA) for 4G/LTE Mobile Broadband.

    The new assurance concept and tools have been designed and engineered to deliver a 10x improvement compared to current assurance solutions, on all fronts.

    Boulder, CO – February 12, 2013Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that it will have its brand new Customer Experience Assurance solution for 4G/LTE Mobile Broadband on display, both hardware and software, at the Mobile World Congress (MWC) 2013 in Barcelona and will give a presentation and live demo of the system. Interested Communications Service Providers (CSPs), media, and editors will be able to "see", "touch", and "experience" a new paradigm in Customer Experience Assurance.

    "We are extremely pleased to be able to present our innovative new 4G/LTE assurance solution at the MWC in Barcelona," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "Over the past two months we have presented and demonstrated the solution to a number of service providers in North America and Europe, as well as several media and industry analysts, and have received very strong and positive feedback. We are excited to be following up with those service providers that have showed particular interest in trialing our solution in their network environment. Among other things, we have learned that because our solution is a radical departure from anything currently on the market, which is the very reason why it can deliver benefits until now deemed unattainable, the best way to believe what it can do is to see it with your own eyes and to try it with your own hands. This is why we are inviting everyone interested to the Trendium booth at the MWC."

    Trendium’s new solution for 4G/LTE Customer Experience Assurance consists of a cloud-based Applications & Analytics portal, namely ViewPORT™, and a set of 4G/LTE-specific Network Access Agents (NAA®). The NAA®s enable data collection from any network interface and network element in the 4G/LTE network, from the eNB to the mobile core, IP backbone, IMS, and application back-end, as well as between the 4G/LTE and 3G networks. Trendium’s solution provides CSPs with an unprecedented ability to identify, isolate, and resolve the network and service performance issues that have the biggest impact on the real customer experience, and allows them to do so in a fraction of the time (minutes instead of days), and with a fraction of the personnel, Total Cost of Ownership (TCO), and equipment footprint.

    "Those that visit our booth and receive a live demo of our solution will witness unparalleled innovation in a number of areas," stated Dr. Yamany. "We have delivered what everyone has talked about for years and what CSPs have been waiting and asking for. CSPs moving to 4G/LTE now have a way to increase differentiation and customer satisfaction while dramatically reducing customer care and operations costs. Among other things, we will demo our 1U rack-mount probe with port speed of 100GE processing traffic at line rate, which is 30 times the number of packets per second of existing solutions. At the show, the first ten service providers that sign up to do a field trial of our solution will receive our 4G/LTE head-to-end field trial package, which includes hardware, software, and professional services, at a minimal price."

    Act now! Contact us via email at media@trendium.com or through our website to schedule your personalized demo at the MWC in Barcelona, Hall 5, Booth 5G12. But hurry up, our schedule is filling up quickly!

    To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: www.trendium.com or contact your local sales representative.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • February 5, 2013

    Trendium hires former Avvasi executive to accelerate the go-to-market strategy and strengthen the competencies in the area of Customer Experience Assurance (CEA) and Analytics for Video QoE in 4G/LTE

    Ihab Mahna brings over 20 years of experience in the telecom industry, most recently in the area of video quality of experience measurement, improvement, and monetization.

    Boulder, CO – February 5, 2013Trendium, a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that Ihab Mahna has recently joined the company as VP of Customer Solutions and Alliances. The company recently announced that it has assembled a team of industry veterans and has set out to change the way customer experience assurance is done, including dramatically reducing operations costs for 4G/LTE mobile broadband applications.

    "Recent market studies show that Communications Service Providers (CSPs) are seeing more and more of their subscribers become increasingly loyal to the OTT service providers," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "This trend has a financial impact on the CSPs and is clearly a major concern. While the drivers behind this trend are many, this is often attributable to the perceived responsibility for the service performance issues. Subscribers almost always assign the responsibility to the CSP. With video becoming increasingly more important, it is paramount for CSPs to have real-time visibility on their subscribers’ experience with video as well as on the network-related factors that impact it. Ihab brings not only relevant industry experience but also a deep understanding of the interaction between the network and video, in particular Over-The-Top (OTT) streaming video, as well as the key aspects that influence the customer’s perceived video quality of experience and how these aspects are related to the network and its performance, in particular in a mobile broadband scenario. We are happy to welcome Ihab to our team."

    Trendium’s unique portfolio of Customer Experience Assurance (CEA) and Analytics has been designed to meet the business needs in 4G/LTE mobile broadband applications. The solution, which consists of ViewPORT™ and the Network Access Agents (NAA®) family, provides CSPs with the ability to identify, isolate, and resolve the network and service performance issues that have the biggest impact on the real customer experience, and allows them to do so in a fraction of the time (minutes instead of days), and with a fraction of the personnel, Total Cost of Ownership (TCO), and equipment footprint. Trendium’s 4G/LTE solution has been designed and engineered to deliver a 10x improvement compared to current assurance solutions, which is what CSPs expect, and must achieve, when their 4G/LTE mobile broadband networks and services go mainstream. Also, for the very first time, CSPs are able to gain real-time visibility at the very far end of the LTE network, by deploying Trendium’s cost-effective probing technology right at the eNB. This provides the network analytics needed to create a true view of the end-to-end network performance and to isolate and troubleshoot issues in the most critical part of the LTE network.

    "As mobile broadband adoption grows exponentially, CSPs need a way to not only know what the subscriber’s experience with service performance is but also they need to be able to identify the party most likely responsible for the problem and, when the problem is in the CSP domain, be able to quickly and accurately locate and characterize the root cause of the problem," stated Ihab Mahna. "Trendium is uniquely positioned to deliver that and CSPs can try Trendium’s solution with minimal risk and a very low initial investment by deploying a small-scale head-to-end LTE assurance system that can be installed in one day and requires little to no configuration."

    To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: www.trendium.com or or come visit us at Mobile World Congress 2013 in Barcelona and see it with your own eyes at booth 5G12.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • January 23, 2013

    Former Tektronix Communications Executive joins Trendium to lead the Worldwide Sales Organization and bring the newly-developed and innovative Customer Experience Assurance (CEA) Portfolio to Customers.

    Andy Belcher brings 25 years of relevant industry experience working closely with customers worldwide.

    Boulder, CO – January 23, 2013Trendium,a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, today announced that Andy Belcher has joined the company as Vice President of Worldwide Sales. The company recently introduced a new portfolio of solutions, designed for 4G/LTE mobile broadband applications, that are based on a unique and radically-innovative assurance approach, that finally put Communications Service Providers (CSPs) in a position to stop the growing operational inefficiencies and costs while enabling a significant improvement in customer satisfaction.

    "Worldwide, CSPs are experiencing a massive increase in traffic in their broadband networks, driven by the proliferation of smart devices and bandwidth-hungry applications. To cope with this phenomenon, they are investing in network expansions, particularly LTE, technology designed to speed up, reduce costs and simplify the network," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "However, the traditional technology used to manage the network, including probes and first-generation CEM solutions are increasingly unsuited to this new environment and make very limited impact on true customer perceived quality, while costing a disproportionately high proportion of the CSP’s overall investment, with monitoring and service assurance, now sometimes costing even more than the network, which is clearly unsustainable. Twenty years ago Andy led the HP division that founded SS7 monitoring, which has served voice networks and CSPs well over the intervening period. He brings a wealth of knowledge about this industry as well as the needs and expectations of CSPs. It is fitting that he now joins us in the launch of the next generation of customer experience assurance and monitoring technology, designed for the needs of today’s and tomorrow’s high-speed data-oriented networks."

    Trendium’s new portfolio is based on ViewPORT™, ServicePATH®, and the Network Access Agents (NAA®) family. Trendium has been awarded fourteen new patents, and has several more pending, in the area of high-speed traffic pattern analysis and correlation, optimized data collection, storage and retrieval, workflow and user interface design, and customer experience impact assessment for task and resource prioritization.

    "I’m excited to join Trendium and its team of innovators and I am impressed by the core technologies, solution portfolio, and quantum leap in value proposition that Trendium has developed," stated Andy Belcher. "From my discussions with customers over the last two years, I am convinced that Trendium is uniquely positioned to address their increasing challenges brought about by the explosive broadband traffic growth, and the early feedback from customers so far in Europe and North America is very encouraging."

    To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: www.trendium.com or contact your local sales representative.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • January 17, 2013

    Trendium sets a new paradigm in Customer Experience Management (CEM) and Customer Experience Assurance (CEA) for 4G/LTE Mobile Broadband

    Innovative new assurance concept and tools provide Communications Service Providers (CSPs) with the ability to increase differentiation and customer satisfaction while dramatically reducing operations costs.

    Boulder, CO – January 17, 2013Trendium today announced that they have set out to change the way customer experience assurance is done, and this will be the company’s focus moving forward. Trendium is a provider of Customer Experience Assurance (CEA) and Analytics solutions for fixed and mobile broadband communications service providers, led by a group of industry veterans. The new portfolio of solutions, purposely designed for 4G/LTE mobile broadband applications, is powered by ServicePATH®, a carrier-grade collection and mediation platform that has been deployed for many years and has proven to scale in the largest network in North America.

    "Investments made over the past few years in first-generation CEM solutions for customer experience assurance do not correlate to customer satisfaction and network quality," stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. "At the same time, operations costs and network monitoring costs are growing exponentially with broadband traffic instead of proportionally to the top line. This, combined with the ongoing power shift in the value chain, the increasing role of Over-The-Top (OTT) players, and the lack of differentiation among CSPs, results in an increase in customer dissatisfaction, churn, and ARPU erosion, and a decrease in profitability. The CSP industry is facing an unprecedented inflection point. We believe that the traditional assurance model and solutions are obsolete."

    Trendium’s new portfolio is comprised of ViewPORT™ and the Network Access Agents (NAA®) family. ViewPORT™ is a cloud-based Customer Experience Assurance Applications & Analytics portal, powered by ServicePATH®. It provides the most intuitive, logical, flexible and fastest assurance workflow and uses sophisticated correlation technology to link customer experience to underlying network & service performance. The NAA® family enables collection from any data source along the head-to-end service path: traffic, infrastructure, device, and end user. It includes a set of 1U rack-mount probes with port speeds from 1GE to 100GE that typically only take 1/10 of the footprint of today’s monitoring systems and a fraction of the price. The new NAA® family also features interactive smart device agents that collect location-based perceived customer experience and network performance data in real time, as well as a large set of 300+ adapters for collection from network elements, EMSs, NMSs, B/OSS applications and 3rd party probes.

    "Trendium delivers real-time visibility into the real head-to-end experience with service performance, so CSPs can "see" what their customers "see", when and where they "see" it. We also provide a unique integrated view of customer experience and network & service performance, so that operations personnel can focus on solving the biggest problems that have a real impact on the customer, and can do it faster," stated Dr. Yamany. "Overall, Trendium brings significant innovation in how customer experience assurance is done, the size of the system needed, and the total cost of ownership of the solution. This enables CSPs to achieve higher customer satisfaction while dramatically reducing customer care and operations CapEx and OpEx."

    To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA® family, visit: www.trendium.com or contact your local sales representative.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • September 10, 2012

    Trendium, Inc. Partners with Alkan Telecom

    Boulder, CO – September 10, 2012 - Trendium, Inc., today announced its partnership with Alkan Telecom, the leading telecommunications System Integrator and Solution provider in the Middle East and Africa ("MEA"). Alkan Telecom will be adding Trendium’s ServicePATH®-Customer Service Intelligence solutions for broadband IP-based services to their current solution offerings. This partnership provides an exciting opportunity for Trendium to establish themselves within the emerging and rapidly growing MEA telecom market. The MEA is a cutting edge and highly competitive market within the telecommunications industry with new technologies emerging frequently. Trendium is in the process of positioning itself to be on the forefront of the market over the coming months.

    Dr. Sameh Yamany, President and CEO of Trendium commented, "Trendium has incredible momentum going forward. We are very excited to introduce Trendium’s services and solutions to the thriving Egyptian and MEA markets. Our partnership with Alkan Telecom is an integral step in entering those markets, because of Alkan’s broad market depth and vision to become the center of excellence for Communication and Information Technology,"

    "Alkan Telecom is proud to be offering Trendium’s Customer Service Intelligence solutions to its customers in the Telecom sector. Our customers will now have access to an incredibly well-rounded portfolio of products to ensure that all their needs are met," stated Alkan Telecom’s Chief Executive Officer, Eng. Ahmed Galal.

    Contact:
    Bre Corson
    Corporate Communications
    +1.720.622.8200
    media@trendium.com

  • April 3, 2012

    TRENDIUM® Announces Edoardo Rizzi as Vice President of Product Management and Business Development

    Edoardo Rizzi

    Boulder, CO – April 3, 2012 -- Trendium, Inc., a leading global provider of Customer Service Intelligence software, today appointed Edoardo Rizzi as Vice President of Product Management and Business Development.

    Most recently, Dr. Rizzi served as the Senior Business Manager for Converged Voice and Multimedia Assurance at Tektronix Communications, a subsidiary of Danaher Corporation. During his 15 years at Tektronix, Dr. Rizzi managed product strategy, marketing, operations and research and development for various company business segments and was located in the United States, Italy, Germany, and China. Additionally, Dr. Rizzi has global business experience in network optimization and converged fixed-mobile network and service assurance.

    Dr. Rizzi holds a PhD in Telecommunications and a Degree of Electronic Engineering from the University of Padua, Italy, a Masters of Business Administration from the Babson Graduate School of Business, in Boston, Massachusetts, and a Masters of Business Marketing from the University of Berlin, Germany.

    Dr. Sameh Yamany, President and CEO of Trendium commented, "We are very excited Edoardo has joined Trendium. He brings extensive technology knowledge and business leadership experience in fulfilling the requirements of mobile and fixed service provider customers. Edoardo will be a driving force in the successful development and deployment of Trendium’s solutions to our growing customer base."

    "I am thrilled to join the Trendium organization and immediately contribute to its ongoing successes," said Dr. Rizzi. "Trendium is well positioned for continued future growth, as evidenced by the recognition its customer service intelligence software continues to receive from customers and industry experts alike. I'm eager to work with the Trendium team to provide our customers with industry-leading software solutions that deliver value to their business and operational environments."

  • January 27, 2012

    TRENDIUM® INTRODUCES SERVICEPATH® 4.1

    Award-Winning Service Assurance and Customer Service Intelligence System Boasts Advanced Features and Functionality, Including Support of for high-capacity broadband and access networks

    Plano, TX – Jan 27, 2012 Trendium, Inc., the leading global provider of Customer Service Intelligence software, today announced the availability of ServicePATH 4.1, the latest and most technologically innovative release of the company’s award-winning, policy-based, customer service intelligence software system, which is deployed by leading telecommunications service providers worldwide in production for more than ten years.

    ServicePATH 4.1 makes available the most advanced service assurance functionality for high-capacity broadband networks and enables wired and mobile broadband operators to secure revenue retention, avoid customer churn and prevent network latency.

    Since its inception, service providers and enterprises have leveraged ServicePATH’s unique, powerful functionality to create new revenue streams, identify unused bandwidth and service capacity, and rapidly prototype and deliver high-margin, quality-assured services. Of particular note is that Trendium has recently been honored with TL 9000® certification – an accreditation not bestowed on any other solutions provider in the OSS/BSS service management, service assurance, and performance monitoring marketplace – reinforcing its ongoing, long-term commitment to securing customer satisfaction. The TL 9000® program is governed by the QuEST Forum™, established in 1998 to improve customer / supplier relationships, reduce software cycle times, support globalization standards, and enhance quality management for the telecommunications industry.

    "The continued worldwide consumer demand for applications and services on end devices is driving extensive high-speed broadband and access requirements," said Sameh Yamany, president and CEO, Trendium. "However, in addition to competing with the growing popularity of mobile and wired broadband, service providers are faced with the truth that today’s consumers have a wealth of options available to them, which has caused a very significant decrease in consumer loyalty, and rise in customer churn. ServicePATH 4.1 addresses this hypercompetitive market climate, and empowers the service providers to deliver maximum broadband and access network performance and optimal end-user experience."

    "ServicePATH 4.1 will benefit current and potential customers in several ways; the enhanced collection and reporting architecture ensures that services objectives inherent in all applications operating on the backbone fiber and IP broadband and access networks, such as Over the top, IPTV and VoIP, are met. These enhancements, coupled with our TL 9000® certification, enable Trendium to not only continue providing its customers with the highest possible level of service quality, but also reinforces our position as the market’s leading service assurance and customer service intelligence software provider."

    SERVICEPATH 4.1 NEW FEATURES & FUNCTIONALITY

    Pre-built integrations with Alcatel-Lucent 5620 Service Aware Manager (SAM), Alcatel-Lucent 5530 Network Analyzer (NA), Alcatel-Lucent 5529 and Data Collector (SDC), and Fujitsu NETSMART 1500 EMS.

    Monitoring of bandwidth utilization, packet loss, retransmission errors and traffic accounting statistics per QoS level and per site for multi-play services delivered over IP/MPLS networks using Alcatel-Lucent 7750, 7710 and 7450 routers and switches.

    Detection of link failover/fast reroute events for Label Switched Paths (LSP). Real-time access to node protection, link protection and bandwidth protection status.

    Collection and analysis for xDSL and Ethernet metrics from ADTRAN TA5000 and NetVanta 838 access devices managed by the ADTRAN TotalAccess EMS.

    Collection and analysis for xDSL, Ethernet, IGMP and IP metrics from Alcatel-Lucent 7330 Intelligent Services Access Manager (ISAM) FTTN (VDSL2) and Alcatel-Lucent 7342 ISAM FTTU (GPON) access devices managed by the Alcatel-Lucent 5526 AMS-C EMS.

    Detection of under-performing access lines, identification of provisioning errors and optimization reporting for broadband services delivered over access networks.

    Visibility, management and assurance for home networks using TR-069 compliant CPE devices.

  • November 15, 2011

    Trendium appoints Dr. Sameh Yamany President and Chief Executive Officer

    Sameh Yamany

    He succeeds Steven Gordon as President and Chief Executive Officer.

    Dr. Yamany served as the Chief Technology Officer and Senior Vice President of Products for the Company from August 2000 to October 2007. During that time Dr. Yamany created the Company flagship product, ServicePATH, the award winning service intelligence and OSS/BSS software for Telecommunication Providers.

    Most recently, Dr. Yamany served as Senior Director of Technology at Tektronix Communications where he was responsible for defining and creating Tektronix Communications’ strategies and products for 3G, 4G and LTE mobile data and VoIP monitoring solutions that generated annual sales in excess of $60 million.

    Dr. Yamany joins the Company with more than 20 years experience in telecommunications. He holds several patents, has authored numerous journal and conference publications, and co-authored several books on engineering and computing. Dr. Yamany has a Ph.D. in Computer Science and Engineering from the University of Louisville, KY.

    Al Zwan, Chairman of the Board of the Company, commented, "Dr. Yamany brings to the Company exceptional operational and technical leadership and a proven ability to drive growth and increase market share in the telecommunications marketplace. We are excited to have Sameh lead our talented team as we write a new chapter for NetTraffic." Mr. Zwan went on to say, "I would like to thank Steven Gordon for his leadership and many contributions. We offer Steve our thanks and best wishes towards his future success."

    "I am thrilled and honored to join a world-class organization that has a proven track record of driving technological innovation," said Dr. Yamany "The Company has an excellent team and a portfolio of ground-breaking products. We are looking forward to announcing several new products and services at the upcoming Mobile World Congress in Barcelona February 2012."

  • January 21, 2009

    NetTraffic and Hawaiian Telcom Announce Strategic Partnership focused at Broadband Networks and Advanced Services

    Frisco, Texas – Hawaiian Telcom and NetTraffic have announced a strategic partnership for implementing system wide performance monitoring and reporting solutions based upon NetTraffic’sServicePath® and NETraffic® software supporting Hawaiian Telcom’s MPLS backbone network, DSL access network, and other advanced IP services offered by Hawaiian Telcom.

    This strategic relationship will provide Hawaiian Telcom with advanced monitoring and measurement capabilities for their IP network and services that ensure total subscriber satisfaction", said Steven Gordon, President & CEO of NetTraffic. "NetTraffic is excited about working with one of the most advanced carriers in the world. Hawaiian Telcom’s aggressive deployment of a new end-to-end IP-MPLS network and related advanced voice, video and data services is unparalleled. This relationship will enable NetTraffic to develop new technologies in conjunction with Hawaiian Telcom and provide early access to upcoming NetTraffic solutions to Hawaiian Telcom. NetTraffic will also offer these solutions to the telecommunications and enterprise marketplace."

    NetTraffic will deliver specific ServicePath® and Netraffic® solutions providing application level management supporting Hawaiian Telcom’s High Speed-Internet (HSI) service, and new advanced IP-based services under development for launch in 2009.

    "Hawaiian Telcom is excited about the partnership with NetTraffic and the capabilities their product suite offers." said James LaClair – VP Network Operations. "The ability to manage our IP infrastructure and IP service across multiple domains such as Performance Management, Flow Management, Service Assurance, SLA Management and Capacity management is extremely powerful. This portfolio of applications will allow Hawaiian Telcom to provide unparalleled service quality for all our next generation products."

    About Hawaiian Telcom.
    Hawaiian Telcom is the state's leading communications provider, offering a wide spectrum of telecommunications products and services, which include local and long distance service, High-Speed Internet and wireless services. For more information, visit www.hawaiiantel.com.

100 years of combined industry experience

Management Team
 
  • Sameh Yamany

    Sameh Yamany

    President
    & Chief Executive Officer

    Dr. Yamany served as the Chief Technology Officer and Senior Vice President of Products for the Company from August 2000 to October 2007. During that time Dr. Yamany created the Company flagship product, ServicePATH, the award winning service intelligence and OSS/BSS software for Telecommunication Providers.

    Most recently, Dr. Yamany served as Senior Director of Technology at Tektronix Communications where he was responsible for defining and creating Tektronix Communications’ strategies and products for 3G, 4G and LTE mobile data and VoIP monitoring solutions that generated annual sales in excess of $60 million.

    Dr. Yamany joins the Company with more than 20 years experience in telecommunications. He holds several patents, has authored numerous journal and conference publications, and co-authored several books on engineering and computing. Dr. Yamany has a Ph.D. in Computer Science and Engineering from the University of Louisville, KY.

  • Edoardo Rizzi

    VP Product Management & Business Development

    Edoardo Rizzi joined Trendium in April 2012 and is responsible for product management, marketing, and business development. Most recently, Dr. Rizzi served as the Senior Business Manager for Converged Voice and Multimedia Assurance at Tektronix Communications, a subsidiary of Danaher Corporation. During his 15 years at Tektronix, Dr. Rizzi managed product strategy, marketing, operations and research and development for various company business segments and was located in the United States, Italy, Germany, and China. Additionally, Dr. Rizzi has global business experience in network optimization and converged fixed-mobile network and service assurance.

    Dr. Rizzi holds a PhD in Telecommunications and a Degree of Electronic Engineering from the University of Padua, Italy, a Masters of Business Administration from the Babson Graduate School of Business, in Boston, Massachusetts, and a Masters of Business Marketing from the University of Berlin, Germany.

  • Andy Belcher

    VP Worldwide Sales

    A graduate of Bath University (UK) in electronics, specializing in Telecommunications. Andy has over
    25 years experience in both enterprise and Telecom OSS, including leading the worldwide network monitoring business in Hewlett Packard and Agilent. Most recently Andy led the EMEA sales organization for Tektronix Communications.

  • James Bean

    James Bean

    Director of Sales North America

    James has 20 years of Sales leadership, Complex Solution sales, and Key account management experience in the Telecom industry with companies such as Allen Telecom, Racal Instruments, Anite Wireless, and Tektronix Communications. James also has 10 years of technical and engineering experience in the electronics and communications field with the U.S. Navy, Grayson Electronics, and Ericsson GE and still holds a General Radio Telephone Operators License. His unique blend of sales and technical expertise uniquely enable James to be able to clearly identify and articulate the needs of a customer in a way that allows for the most accurate identification and provision of solutions tailored to the customers needs. Through the years James’ capabilities have been instrumental in acquiring new business and securing continuing business with many of the Top Tier Manufacturers and Telco providers including AT&T, Cingular, T-Mobile, Verizon, Ericsson, Motorola, and Nortel.

  • Steve Dodge

    Steve Dodge

    Director of Engineering

    As Director of Engineering, Steve Dodge is responsible for fulfilling the technology evolution of the ServicePATH® and ViewPORT™ product suites. Steve provides technical and visionary guidance while carrying out the software engineering process at Trendium.

    Steve comes with experience in managing team-based rapid software development as head of Development Operations for Cinsay Inc. Prior to that, Steve worked as Principal Engineer at Tektronix Communications. During that time, Steve had the privilege of working alongside Dr. Sameh Yamany in a technical capacity to develop, from scratch, a next generation of monitoring solutions for 3G, 4G, LTE and VoIP.

    Steve joins Trendium with over 14 years of commercial software development experience and brings to Trendium a great knowledge base expanding a wide array of industries as he has worked for governmental and commercial entities such as NOAA, EDS, Verizon Wireless and Tektronix. Steve holds a Masters of Science in Fluid Dynamics and Civil Engineering from Colorado State University and a degree in Civil engineering from Texas Tech University.

our ambition is to make a positive difference in the world - do you want to be a part of it?

We look for the best talent to solve the toughest problems

At Trendium, we are confident that innovation and success are the results of an ambitious and relentless pursuit driven by the fundamental belief that there is always a different, better way to do things. We believe this only happens when you are willing and open to challenge the status quo and the current assumptions, including yours, when you let your creativity and that of others show you and guide you down a new unbeaten path, when you persevere with a sense of urgency, and, very importantly, when you have a passion for delivering results. At Trendium, we apply the best talent to bring our customers and the people we serve the real innovation they need in order to reach their personal and professional goals and advance their experience in life. We are always looking for talented individuals that share our ambition to make a difference for a better world. If that is also your aspiration, please send us your resume.

 
  • Senior Software Engineer (Collector/Software)

    Job Description

    Trendium, Inc. is currently seeking a creative backend server and analytical application developer/designer to work on its flagship product core server components and lead a team of development engineers. The successful candidate will design, develop, and implement product enhancements and improvements and migration from Solaris Spark to Linux. The candidate will apply industry best practices and new technology to enhance productivity, quality, and system performance with emphasis placed on building quality systems while utilizing the latest development and tool sets and platforms.

    Please apply to

    jobs@trendium.com >

    Trendium Inc. is an equal opportunity employer. It is the Company’s policy to administer all human resources actions and policies without unlawfully discriminating on the basis of race, color, religion, sex, national origin, ancestry, age and mental or physical disability, sexual orientation, veteran status, military service or application for military service or membership in any other category protected under the law. All employment decisions and personnel actions, including without limitation, recruiting, hiring, promotions, compensation, benefits, demotions and terminations, are and will continue to be administered in accordance with and in furtherance of the principle of equal employment opportunity.

     
  • Java/GUI Software Developer

    Job Description

    Trendium, Inc. is currently seeking a creative High Speed Network Graphical User Interface (GUI) developer/designer to work on the flagship product user interface. The GUI developer/designer maintains the knowledge of emerging technologies and serves as Product Development’s liaison to interdepartmental or interdivisional project initiatives. The successful candidate will design product GUIs into visually compelling layouts with fluid navigation; adhere to enterprise GUI standards, and extend to new data analytics and business application requirements. This position also involves designing, prototyping and driving the implementation of screens for portals, or rich client interfaces.

    Please apply to

    jobs@trendium.com >

    Trendium Inc. is an equal opportunity employer. It is the Company’s policy to administer all human resources actions and policies without unlawfully discriminating on the basis of race, color, religion, sex, national origin, ancestry, age and mental or physical disability, sexual orientation, veteran status, military service or application for military service or membership in any other category protected under the law. All employment decisions and personnel actions, including without limitation, recruiting, hiring, promotions, compensation, benefits, demotions and terminations, are and will continue to be administered in accordance with and in furtherance of the principle of equal employment opportunity.

     
  • Applications Software Developer Lead (C++, Java, Linux)

    Job Description

    Trendium, Inc. is currently seeking a Senior Software Engineer. The candidate will be working as part of a small, dynamic team and will be responsible for designing, coding, and testing IP packet analysis and deep packet inspections systems related functionality. The ideal candidate should have good knowledge of Networking software, TCP/IP protocols, and should be proficient in C programming language. The successful candidate must be comfortable working in a fast paced start-up environment.

    Please apply to

    jobs@trendium.com >

    Trendium Inc. is an equal opportunity employer. It is the Company’s policy to administer all human resources actions and policies without unlawfully discriminating on the basis of race, color, religion, sex, national origin, ancestry, age and mental or physical disability, sexual orientation, veteran status, military service or application for military service or membership in any other category protected under the law. All employment decisions and personnel actions, including without limitation, recruiting, hiring, promotions, compensation, benefits, demotions and terminations, are and will continue to be administered in accordance with and in furtherance of the principle of equal employment opportunity.

     
  • Applications Software Quality Assurance and System Engineer

    Job Description

    Trendium, Inc. is currently seeking a creative software quality assurance and system engineer to work on the flagship product. The successful candidate will have to be a creative problem solver to assure the quality of our existing software offerings and create assured quality for our new ones. The candidate will work with software developers, release management, product management, support staff, and customers in the service of quality and performance of our products. The candidate will apply industry best practices and new technology to enhance productivity, quality, and system performance with emphasis placed on building quality systems while utilizing the latest development and tool sets and platforms.

    Please apply to

    jobs@trendium.com >

    Trendium Inc. is an equal opportunity employer. It is the Company’s policy to administer all human resources actions and policies without unlawfully discriminating on the basis of race, color, religion, sex, national origin, ancestry, age and mental or physical disability, sexual orientation, veteran status, military service or application for military service or membership in any other category protected under the law. All employment decisions and personnel actions, including without limitation, recruiting, hiring, promotions, compensation, benefits, demotions and terminations, are and will continue to be administered in accordance with and in furtherance of the principle of equal employment opportunity.

     

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